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Free template · Business

Product launch plan: 10 steps to launch day

Six weeks to launch: who it’s for, what must be ready, the page and messages, beta feedback, then launch day. Use it as a checklist, or let Clarity Board put every step in your Google Calendar.

10 steps to start fromEdit them to fitYour own datesNotes page: outcome, launch checklist, channels, feedback
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From this page to a project in your calendar.

It plays by itself. Tap a step, or use Back and Next, to go at your own pace.

Free template · Business

Product launch plan

  1. 1Define who it’s for and the promiseMon, Nov 2
  2. 2Set the launch date and success measuremm/dd/yyyy
  3. 3List what must be ready (feature freeze)Fri, Nov 6
  4. 4Write the landing pagemm/dd/yyyy
  5. 5Prepare the launch email and postsmm/dd/yyyy
  6. 6A step of your ownmm/dd/yyyy
+ Add a step
Your notes page
Outcome · Launch checklist · Channels · Feedback

Product launch plan

  1. 1Define who it’s for and the promiseMon, Nov 2
  2. 2Set the launch date and success measuremm/dd/yyyy
  3. 3List what must be ready (feature freeze)mm/dd/yyyy
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Product launch plan [ ] Define who it’s for and the promise (~2 h) [ ] Set the launch date and success measure (~1 h) [ ] List what must be ready (feature freeze) (~2 h) …
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Mon 26Tue 27Wed 28Thu 29Fri 30
Team meetingWebsite redesign
AdminQuarterly report
Work blockWork block
RunSeminar
Website redesign
Clarity Board
PROJECTS +
DO TODAY
Website redesign (3)+ ✎ ▤
SCHEDULE
Quarterly report (5)+ ✎ ▤
Mon 26Tue 27Wed 28Thu 29Fri 30
← New project
Start from a template
A ready-made project with its tasks, due dates and notes Doc. Or fill in your own below.
Project name 
UrgencyNot rated
ImportanceNot rated
Mon 26Tue 27Wed 28Thu 29Fri 30
← Start from a template
WORK AND RESEARCH
Grant application12 tasks
Research paper10 tasks
Thesis chapter9 tasks
BUSINESS
Product launch10 tasks
Client project8 tasks
Event or workshop11 tasks
PERSONAL
Moving home10 tasks
Mon 26Tue 27Wed 28Thu 29Fri 30
← Product launch
Project namePro plan launch
Deadline (optional)Feb 1, 2027
Task due dates
Spread them for me
No dates: I'll set my own
TASKS
Define who it’s for and the promise
Set the launch date and success measure
List what must be ready (feature freeze)
… 7 more, all ticked
Create project
Mon 26Tue 27Wed 28Thu 29Fri 30
Team meetingWebsite redesign
AdminQuarterly report
Work blockWork block
RunSeminar
Website redesign
Clarity Board
PROJECTS +
DO TODAY
Website redesign (3)+ ✎ ▤
DO SOON
Pro plan launch (9)+ ✎ ▤
Define who it’s for and the promise~2 h
Set the launch date and success measure~1 h
Write the landing page~1 day
Created Pro plan launch: 9 tasks and its notes Doc.
Google Docs · Clarity Board — Project Notes

Pro plan launch

Outcome
Who it’s for
Launch date
How we’ll know it worked
Launch checklist
ItemOwnerStatus
Channels
ChannelMessageDate
Mon 26Tue 27Wed 28Thu 29Fri 30
Define who it’s for and the
← Edit tasks
TaskDefine who it’s for and the promise
Due date (optional)Mon, Nov 2
TaskSet the launch date and success measure
Due date (optional)none
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The steps

Decide who it's for, freeze what ships, then tell people. Make it yours: click a step to reword it, remove one with ✕, add your own, and give any step a date. This page remembers your changes on this device.

    The notes page

    Everything bigger than a task, in one place. In Clarity Board this becomes a Google Doc linked to the project; here's what's in it.

    Outcome

    Who it’s for
    Launch date
    How we’ll know it worked

    Launch checklist

    ItemOwnerStatus

    Channels

    ChannelMessageDate

    Feedback

    In the Date column, type @date to pick a day.

    DateFromWhat they said

    Decisions

    Newest first.

    DateDecision

    Notes

    Free text, for anything else.

    Why it's laid out this way

    The promise before the page

    Who it's for and what it promises decide every word of the landing page and the announcement. Settle them first.

    A feature freeze

    Listing what must be ready, and stopping there, is what makes a date a date. Everything else can follow after launch.

    Test the whole path

    Sign up and pay as a stranger would, end to end, before anyone else does. Launch-day problems are usually there.

    Put this plan in your calendar

    Clarity Board is a free panel beside Google Calendar for anyone juggling several projects at once. It creates this project with the steps you choose and its notes page, and helps you give it the time it needs, week by week.

    Get the free beta